The BR11 Token Portfolio — Presenting NOALVO! An innovative online solution for out-of-home media planning, buying, and delivery.

Renato Zamagna
3 min readOct 3, 2018

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NOALVO’s intuitive and user-friendly platform brings the same buying experience of the online world to the out-of-home media market. Planning your next public space advertisement campaign just got a lot easier!

Market segment: Offline media

Website: www.midianoalvo.com.br

Social Networks: Twitter | Facebook

Be noticed! On the subway, the streets, EVERYWHERE!

Businesses with a limited advertising budget are unable to hire an ad-agency for their out-of-home promotional needs. They are forced to resort to online solutions, such as Google and social media channels. Often unaware of how to properly spread their message. Publishers and ad agencies also have issues stemming from high expenses that are often created through the relationship with one another. NOALVO comes to the rescue by making out-of-home media planning much more accessible and affordable.

A transparent and intelligent solution from campaign planning all the way to execution

NOALVO was created for advertisers and advertising agencies to purchase offline media in an efficient and automated way, with the same online media buying experience. It also helps businesses to plan their offline advertisement operations strategically.

Benefits for advertisers

  • Media planning focused on orienting your audience — NOALVO guides media professionals in every step of the way.
  • Offline media inventory mapping — NOALVO strives to make the offline advertising more democratic, by bringing numerous media options to small and medium advertisers.
  • Facilitated negotiations with media vehicles — NOALVO negotiates with multiple media vehicles simultaneously all over Brazil.
  • Campaign execution automation — NOALVO addresses any issues with suppliers, all that the advertiser needs to do is to create a campaign and follow the results.

Benefits for offline media outlets

  • NOALVO determines client qualification.
  • Time spent answering proposals is significantly reduced.
  • NOALVO performs all contracting activities.
  • Access to a new online sales channel never before explored.

Offline advertisement options

Business Model

NOALVO provides a collaboratory platform for advertisers, ad agencies and publishers. Businesses can use low budgets to advertise which helps ad agencies reach their target audience, and provides publishers with new sales channels. NOALVO also combines online-geolocated audience metrics, location data, geographic stats, and the publisher’s ad spaces database to form a single offline advertising platform.

Revenue forecast

2017 Q1 — US$23,900

2017 Q2 — US$34,500

2017 Q3 — US$54,500

2017 Q4 — US$155,700

2018 — US$1.62M

2019 — US$5.55M

2020 — US$16.22M

Offline media market financial analysis

SOM — US$388M

TAM — US$1,1B

SAM — US$28B

NOALVO and the BR11 Investment Portfolio

BR11 intends to invest a minimum of US$750K to a maximum of US$1.5M. Funds will be allocated for the expansion of ad spaces catalog, marketing channels, main product distribution, product development & SMB oriented platform, NOALVO for publishers development & photo verification app.

NOALVO is completely changing the way that advertisers and offline media vehicles interact with each other, by streamlining and facilitating the entire process. The BR11 token initiative recognizes enormous potential for NOALVO, and we are thrilled to have them on the investment portfolio. Visit their website for more information.

Please visit our website for more information regarding our initiative and to participate in our STO. Welcome to the future of blockchain based investment and venture capital!

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Renato Zamagna
Renato Zamagna

Written by Renato Zamagna

Finance, Blockchain, Cryptocurrency, and Data Security researcher, writer, and educator. www.linkedin.com/in/rzamagna

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